In market research, what does the term "primary research" specifically refer to?

The term "primary research" specifically refers to data that is collected firsthand by the researcher. This involves gathering original data directly from the source through methods such as surveys, interviews, observations, or experiments. The primary purpose of conducting primary research is to obtain new and specific information that addresses particular research questions or objectives, allowing researchers to have first-hand insights into the market, consumers, or any subject matter of interest.

In contrast to primary research, secondary research involves the use of existing data that has already been collected and analyzed by others. Although secondary data can be useful for understanding broader trends or providing context, it does not offer the tailored insights that come from direct engagement with the subject matter.