In the BCG Matrix, which term refers to a product that generates significant revenue with a large market share in a mature market?

The term that refers to a product generating significant revenue with a large market share in a mature market is indeed known as a Cash Cow. In the context of the BCG Matrix, Cash Cows are characterized by their ability to produce steady cash flows due to their dominant position in a mature industry. These products require little investment for maintenance, as they have already established a strong presence in the market. The cash generated can then be used to fund other areas of the business, including the development of new products or investment in growth opportunities, reflected in the other categories of the BCG Matrix.

In contrast, Stars would describe products with high market share in fast-growing markets, indicating potential for future growth. Question Marks, on the other hand, are products with low market share in high-growth markets, representing uncertainty about their potential. Lastly, Dogs represent products with low market share in stagnant markets, often considered candidates for divestment due to poor performance. Understanding these classifications helps businesses determine where to allocate resources effectively for strategic growth and stability.