What analytical tool measures products with high or low market share in high or low growth industries?

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The analytical tool that measures products with high or low market share in high or low growth industries is the Boston Matrix, also known as the BCG Matrix. This tool categorizes a company's products into four quadrants based on their market share and market growth. The quadrants are Stars, Question Marks, Cash Cows, and Dogs.

Stars represent products with high market share in fast-growing industries, indicating the potential for substantial profits. Question Marks have low market share in high-growth markets and require considerable investment to increase their market position. Cash Cows are products with high market share but in low-growth industries, generating steady revenues with little investment needed. Dogs have both low market share and low growth, often considered for divestment.

This framework helps businesses allocate resources effectively, develop strategies for product management, and prioritize investments based on where the products stand in relation to market dynamics. Other choices, like Price Discrimination and Cash Cow Analysis, do not address the dual aspects of market share and growth rate specifically, while the Product Life Cycle Analysis focuses on the stages of a product's life rather than concurrently assessing market share and growth industries.

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