What aspect does guerrilla marketing typically focus on?

Guerrilla marketing primarily revolves around creative and unexpected approaches to promote products or services. This unconventional marketing strategy aims to generate maximum exposure and engagement through innovative tactics that catch consumers off guard and spark their interest. By leveraging limited resources, guerrilla marketing often employs surprising stunts, social media campaigns, or street art to create memorable experiences that resonate with the target audience.

This approach is particularly effective for small businesses or start-ups that may not have extensive budgets for traditional advertising, allowing them to compete in crowded markets by using imagination and originality instead of relying heavily on costly advertising campaigns. The focus on creativity and surprise is what defines guerrilla marketing, making it distinct from more conventional methods.