What describes a quantified picture of consumers that shows proportions of different demographics?

A consumer profile provides a detailed and quantified picture of consumers, often representing different demographics such as age, gender, income level, education, and more. This profile allows businesses to understand their customer base by breaking down the characteristics and preferences of potential buyers, giving valuable insights for marketing strategies and product development.

In comparison to other terms in this context, market segmentation refers to the process of dividing a broader market into subsets of consumers with common needs or characteristics, rather than the specific representation itself. The target market is the specific group of consumers a business aims to reach with its products or services, which may be identified through the use of a consumer profile or segmentation analysis, but does not itself represent a detailed demographic breakdown. Demographic analysis encompasses the study and interpretation of demographic data, but it does not necessarily present that data as a quantified picture specific to consumers. Hence, the consumer profile is the correct concept for describing a complete and detailed quantification of different demographics.