Which option describes an aggressive pricing strategy focused on specific goods to attract customers?

An aggressive pricing strategy that focuses on specific goods to attract customers is known as the loss leader strategy. This approach involves setting the price of a product intentionally low, often below its cost, to draw in customers with the hope that they will purchase additional items at regular prices while they are in the store or engaging with the business.

The effectiveness of the loss leader strategy lies in its ability to create foot traffic or increase customer attention, making it a common tactic in retail environments. The strategy is particularly beneficial for businesses looking to quickly increase market share or boost sales volume by enticing customers who might not otherwise shop there.

In contrast, price skimming involves setting high initial prices for a new or innovative product and gradually lowering them over time, with the goal of maximizing revenue from different segments of the market. Promotional pricing offers temporary discounts or special pricing to stimulate sales or promote a specific product, but it may not necessarily involve the deep price reductions characteristic of a loss leader. Psychological pricing focuses on setting prices that have a psychological impact on consumers, such as pricing a product at $9.99 instead of $10, but it does not target specific goods with deep discounts to attract customers in the same way the loss leader strategy does.