Which term refers to products that are in a low growth market and require strategic decisions to handle?

The term that refers to products in a low growth market requiring strategic decisions to handle is "Dogs." In the context of the Boston Consulting Group (BCG) matrix, "Dogs" represent business units or products that have a low market share in a saturated or declining market. They typically do not generate significant profit and can drain resources due to their low growth potential.

Firms often face strategic choices regarding these products, such as whether to divest, discontinue, or attempt to revitalize them, since maintaining them might not generate sufficient returns to justify ongoing investment. Understanding where a product stands in the growth market is crucial for making informed strategic decisions.

In contrast, "Stars" are high-growth, high-market share products that typically require investment to maintain their position. "Cash Cows" have high market share but are in a low-growth market, generating significant cash flow with relatively low need for investment. "Question Marks" are in high-growth markets but have low market share, requiring careful analysis to decide whether to invest heavily to grow them into Stars or withdraw from the market. Each category represents a different strategic focus based on market dynamics and performance.