Which term refers to sellers of products to the general public?

The term that refers to sellers of products to the general public is retailers. Retailers are businesses or individuals that sell goods directly to consumers for personal use. They typically operate from physical storefronts, online platforms, or both, providing a crucial link between manufacturers or wholesalers and the end customers. Retailers play an essential role in the supply chain by making products accessible to consumers, often offering a wide range of products, assortment, and services that facilitate the buying process.

Distributors, on the other hand, usually operate at a different level of the supply chain and focus on getting products from manufacturers to retailers or other businesses. Wholesalers purchase goods in large quantities from manufacturers and sell them in smaller amounts to retailers, rather than directly to the general public. Intermediaries encompass a broader category that includes both wholesalers and retailers, but it does not specifically refer to those selling directly to consumers. Hence, identifying retailers specifically provides a precise understanding of who is involved in selling products to the general public.